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What is Search engine marketing?

Depending on your unique business and where your prospects are engaging on the internet is where you’ll want to find them to draw them to your site via advertising.

What is PPC? PPC, or pay-per-click marketing, is a method of search engine marketing (SEM) that base on bidding on ad space on Google, Bing, Yahoo, and other search engines and popular websites. This brief article will examine what PPC management is and how it can benefit your business.

Paid Search Listings

Allows placing an advert in the sponsored sections when people type in a keyword search bar.

Content Network advertising

Allows you to place an advert within other people’s websites, targeted by their relevance to your product.

Social Network Advertising

Allows you to place adverts within the coffee shop of online networking, targeting groups of people by their likes and interests.


It is a strategy whereby you hone in and readvertise to people that have already shown an interest in your site by their behavior. For example, when they abandon a shopping cart.

Geographies, Behavioral Time zones all come into play on where you will pick up the traffic.

There are already many different forms of finding relevant paid traffic to your site, and Juliana can advise on the method best suitable for your business and budget.

Why Do You Need?

This form of search engine marketing has been favored by new businesses looking to make a splash and profit from day one. For more established companies, it is a good way to supplement an SEO strategy. That is because if you have an organic ranking on page one as well as an AdWords listing, you have more page one real estate, which results in higher click-through rates (CTRs). Additionally, thanks to PPC management, if you for some reason lost your organic rankings due to Google changing their rules, you still have pay per click to maintain your profits until your orders recover.

There are different bidding methods within each advertising field, Pay-Per-Click (PPC) being the most commonly understood. But depending on whether you are seeking brand awareness or distributing a cheap offer, the bidding set up as CPM (for the number of impressions rather than clicks) or CPA (bidding where you only pay for the acquisition of a goal being a sign-up or lead)

Running an ad campaign can require detailed analytics to optimize the click-through. These are easier done through an agent acting on your behalf, as managing an advertising campaign can distract from looking after our own business.

What Is The Relationship Between Pay Per Click And Search Engine Marketing?

At times, you might find yourself overwhelmed by the different types of marketing tools and techniques the internet offers; therefore, you must understand the relationship between PPC and SEM.

Search Engine Marketing is an umbrella term for different kinds of online marketing tools. In other words, any online effort you make to ensure that your name shows up at the top of search engine results counts under Search Engine Marketing (SEM).

On the other hand, Pay Per Click advertising, as the name implicates, is an ad service that requires the users to pay for each click they get on their ads. These ads are normally displayed on the right side of Google search results, on banners, and on different websites, from where inbound traffic has expected. Therefore, the more clicks you can get, the higher the chances of your website showing up on the top.

Use a website design from Magento, and you are looking forward to buffing up your efforts in search engine marketing. You can use the number of tools available in Magento to boost your search engine marketing efforts.

How Can We Benefit from Pay Per Click Marketing?

Well-managed and tracked PPC advertising campaigns can get you to the top of search engine rankings at a fraction of the best cost of traditional marketing tools. Here are some ways your business can benefit from PPC marketing:

Reach Out to Customers

Using PPC, you can focus on bringing in inbound traffic from places where you always wanted, like websites, communities, social media platforms, or other platforms where you observe that your target market exists.

Speedy Process

It takes merely a few minutes to an hour to start noticing the results of your PPC marketing campaigns. Unlike organic SEO and other techniques, PPC ads can launch instantly, bringing in targeted and qualified leads to your website.

Diversify to Narrow Focus

You can assign different ad copies for specific keywords or other factors like demographic variables. This way, you can witness a substantial increase in the inbound traffic, and there are higher chances of conversions.

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