Google is always growing better and better at what it does. Those of us who rely on Google’s organic search traffic are going to have a harder time as Google grows better at answering inquiries in the SERPs.
The year 2022 is a great opportunity to look into SEO tactics in order to increase your website’s traffic.
We’ve put up a list of SEO tactics that can help you increase traffic to your website this year, which we hope will lead to increased sales for your small business!
In order to better understand these methods, we’ll take a deeper look.
Convenience for Users
Creating a positive user experience is not just important for Google rankings, but also for keeping visitors on your site. Users will quit your site if the layout and navigation are unintuitive, which will raise your bounce rate. Aside from that, people who leave your site fast are less likely to return and are less likely to convert, resulting in the waste of your marketing efforts.
A lot of options exist to help you make your website a better place to visit. This includes your content’s quality. Short, easy-to-read paragraphs that explain the services or goods you provide while still being interesting are highly encouraged.
To make your text easier to read, use bullet points, illustrations, and sub-headings.
In addition to improving the user experience, increasing the performance of your website is critical. There is a direct correlation between the bounce rate (the percentage of visitors who leave a website before it has loaded completely) and the number of users who abandon their carts. As a result, give yourself plenty of time to fine-tune your website’s loading speed.
Don’t Forget About SEO’s Technical Side
In order for a website to be successful, it must be technically sound, even if it has high-quality and compelling content. By not attracting visitors to your site, you might lose out on potential customers.
As a result, what can you do to boost your technical SEO?
There are several methods to improve the technical health of your site, like fixing your semantic markup, activating AMP for mobile, and ensuring that your entire site loads over HTTPS.
A Wide Range of Backlinks
Links are still an important aspect of SEO in 2022; quality matters and spamming links can really harm your site.
Links from sites with low DA will have little value, thus it’s advisable to look at older sites, which have demonstrated to have greater value than newer ones. If a site’s backlink profile is nearly completely made up of very high-quality connections, it may be marked for a human inspection. Diversifying your link profile and making it appear natural to search engines are therefore critical.
It’s possible to increase traffic to your website in 2022 by using these SEO tactics. Make this year the finest year ever for your business by converting these leads into sales!
