Do you need help deciding on the direction of your logo for your startup? How about a traditional look? Colorful or primarily black and white? Should we use icons or not? There are a plethora of alternatives, but you can pick only one. We’ve made a handy manual to assist you in custom logo design for your new business.
Why is it important to have a startup company logo?
Preparing an expert startup logo is worthwhile if you plan to begin a fresh advertising initiative highlighting your brand identification. A logo is a distinctive graphic symbol that is integral to the public’s recognition of a specific business or group. Its goal is to set the firm apart from rivals.
This seemingly insignificant symbol has a profound effect on the logo branding efforts of new businesses. A logo can serve as a professional calling card. Its purpose is to get people to notice, remember your business, and recognize your brand at a glance. A new firm’s logo should express something about the organization’s culture, mission, and goals. That’s the only way for it to work.
Ten pointers for designing a company logo
We understand how challenging it is to design a professional logo that serves its purpose and accurately represents the brand. We’ve compiled ten pointers to help you develop a special look for your new business.
Understand the brand communication
As previously noted, logos play an important role in visualizing businesses of all sizes and sorts. To begin developing your brand, you must first create your company’s short- and long-term objectives, as well as its mode of communication & overall mission. Developing the logo and the rest of the brand is essential. Knowing your startup’s intended demographic and their wants, needs, & frustrations will help the creative logo design process go more smoothly. You must research their demographics and purchasing habits to better cater to them.
Explain the purpose of your company’s logo
A great logo should do wonders for your company’s reputation and name recognition. To keep your organization afloat, you must understand people’s expectations when they see this sign. If you want to get a head start on designing the logo, attempt to reply to the questions below.
Ensure that the brand’s logo is consistent with the brand’s overall aesthetic
If you want your logo to accurately represent your brand, you must first establish its identity. It’s crucial since buyers often associate the two. If, for instance, your company sells contemporary furniture but uses a style of font that seems dated in your logo, you can turn off many customers who assume you deal in antiques and, therefore, won’t bother checking out your offer. Surprised? This, alas, is the truth of the situation. Losing a client and, therefore, money could result from using the wrong typeface in the affordable logo design. The same is true for the icons and colors used. For this reason, consider your logo a shorthand indicator of the quality of your products or logo design services.
Don’t focus on the aesthetics.
Many business founders make the mistake of focusing too much on the visual aspects of unique logo design rather than enough on its meaning. Remember that no matter how hard you try, the logo’s aesthetic won’t appeal to everyone who sees it, even if they are interested in your firm. Most people will understand it properly and pay close attention to the content, not just the looks if you concentrate on a particular point of view that tells the target demographic the style & objective of the brand. Experts agree that originality and legibility are more important than aesthetics in logo design for new businesses.
Design a logo for your startup with your clientele in mind
You’ve just received a logo concept for a groundbreaking new company whose originality strikes a chord with you. Yet, when you inquire more, most people do not grasp its meaning. Where do you even begin?
You do a Business logo design for the people who will use it, not for yourself. This implies you must “bite the bullet” & utilize the logo even if your aesthetic preferences run counter to it (for example, if you don’t like the symbol or color used). The satisfaction of your customers, not yourself, is most important while running a business.
Consider your startup’s direct competitors
Look at what’s happening in your field to get some ideas. It takes some skill to modern logo design. Your firm must stand out while being a good fit for its industry.
Color psychology and logo design for new businesses
According to color theory, blue conveys a sense of calm, dependability, and safety. Facebook, LinkedIn, Twitter, IBM, and Dell all use this shade of blue in their logos; have you ever given it any thought? In turn, the contrast of black & white is associated with sophistication and timelessness. Chanel, Dior, Yves Saint Laurent, & Karl Lagerfeld are just a few designers using this color palette in their logos. The colors yellow and orange symbolize happiness, activity, and speed. They’re also excellent attention-getters. Companies like UPS, DHL, & InPost all use blue in their logos.
Size-wise perfection for a new company’s logo
The chosen visual sign must be legible and readable in various sizes and mediums, including a phone screen, a sheet of paper, and a banner hanging outside the workplace. Therefore, it is crucial to select a universally applicable size. Pay close attention to the fonts, icons, & symbols which make up the start up logo to ensure they are all legible. It’s a good idea to clarify with the designer at the point the start up logo seems pixelated.
Logo redesign in various formats
Ask the designer to make logos in several notations, as different media have different requirements for presentation. Whether for print or online (on a web page or social media), you’ll need both vector & raster versions of your logo. The most frequent vector logo file types are AI, EPS, SVG, and CDR, whereas the most frequent raster logo file types are JPG, PNG, & GIF.
Conclusion
Startups should always use the brand book as a reference when creating new logos. It’s helpful for a large team because it outlines the guidelines for utilizing the logo. Typically, designers will be the ones to create such a paper.
