ICO stands for Initial Coin Offering and is a popular fundraising method used primarily by startups to offer products and services. It’s typically related to the cryptocurrency and blockchain space. Initial Coin Offering (ICO Marketing) is equivalent to an Initial Public Offering (IPO) but it is for the cryptocurrency industry.
In the highly competitive world, only launching an ICO is not enough to raise the aimed fund, you will have to give it proper exposure, attract more and more investors to make it successful. We can achieve most of these things with the help of proper digital marketing.
Now, there are tons of marketing companies in the market but ICO marketing is different, and it requires a fresh approach than a normal website or product marketing. A marketing company that has years of experience in ICO marketing can surely help your ICO to achieve the desired goal. And if you are looking for an experienced ICO marketing company, then SAG IPL is here for you.
SAG IPL is having 11+ years of unmatched experience in ICO marketing. We understand all the ups and downs of this unique market and industry and that’s why after analyzing our many successful ICO marketing strategies; here with our step-by-step ICO Marketing Checklist.
ICO Marketing Checklist to make your ICO Successful
Our checklist will cover all the bits and pieces of ICO Marketing, It will help you to not only understand all the steps but also incorporate them into your marketing strategy. So without further ado, let’s dive deep into the sea of ICO Marketing.
1. Prepare Well-crafted Whitepaper to build Trust
A whitepaper is the base of successful ICO. Basically, investors seek an in-depth explanation of the project, team details, legal aspects and more information before investing in a project. And as you probably guessed, it is Whiteper’s responsibility to convince an investor why a token would be worth a lot of money one day.
A whitepaper features the complete in-depth details of the project, it is something like the bible of the project. If something is that important, we should prepare it with extra care. Thus Here are a few vital things to keep in mind when crafting the ICO whitepaper:
- ICO Project Framework: How is your ICO solution different?
- ICO Project Roadmap: What are the blockchain project goals and important future plans?
- Detail of Startup Team: How trust-worthy Is Your team or company?
- Logistics: How are your tokens distributed?
- Legalities: How is your ICO dealing with legal issues that surround token purchases?
To understand all the above points, take a look at a few whitepapers our team has prepared for our clients situated globally here: Whitepaper Writing Service.
2. Build a Cryptocurrency Community
The strength of the community around particular coins or exchanges is the key factor behind their success. A strong community lays the foundation for a successful ICO launch. Some of the largest crypto coins originated from the formation of large communities.
The greatest proof of the power of the community is the success of Tron, one of the most popular utility tokens that is being traded today. Check out the Reddit subgroup for Tron, it has 50,000 users.
To make your ICO successful, you should work on building a Cryptocurrency Community on Social Media and Forums like Reddit. It also provides a platform for token followers to ask their queries and receive answers from others.
3. Promote using Telegram, Medium, and Influencer Marketing
While Telegram is a freeware, cross-platform, cloud-based instant messaging software and application service. the medium on the other hand is an online publishing platform. The two differ from each other, but they are also extremely popular among the blockchain and bitcoin communities.
Telegram offers features like secret chats, group creation, higher security, building channels, etc features, because of these features making a community on Telegram is hassle-free. Telegram also has groups and channels of some of the biggest cryptocurrencies, thus you and your ICO will also get benefits from them.
With Medium you can publish blog posts and updates for the community very easily, thus you can use it for keeping ICO and cryptocurrency followers up-to-date.
Influencer marketing has become a very popular part of marketing. You can easily find bloggers, YouTubers, and other cryptocurrency enthusiasts who may be interested in ICOs. You can offer them their fee, free tokens, or a percent of the funds raised in the ICO, and they will happily create content for your ICO.
4. Make a buzz with Popular ICO Calendars
A popular and quick way to generate exposure for an ICO is to make announcements about token releases and other important events on various calendar sites. Investors and cryptocurrency enthusiasts visit these sites regularly, thus you can grab their attention.
A few of popular ICO calendars where you could list your coin on are:
- CoinSchedule.com
- CoinGecko.com
- Cyber Fund
- ICOCrowd.com
- ICOCountdown.com
- ICO-List.com
These websites manage a database of token sales, and users can take part in whatever they choose. Listing on these sites creates chances of having your project featured in the press. In most cases, bloggers and journalists check these ICO calendar websites to get a list of ICOs to feature in their articles.
5. Promote Your ICO With Paid Advertising
Investing in Paid advertisements is essential for any ICO, as it is another fastest way to promote your ICO. However, there is an enormous challenge with Paid Advertising as some of the biggest advertising networks such as Google and Facebook banned advertisements related to cryptocurrency, Bitcoin, and ICOs. But you can still promote your project indirectly, for example, you can promote free content, a webinar, or your social media group.
6. Work on email marketing
When the Push notification was first introduced there was a talk in the market that Email marketing will die soon, but as we all know, this talk became a rumor and email marketing is still ruling the marketing world. To promote an ICO excellent copywriting and email marketing are extremely valuable.
Email Marketing allows access to people’s email address, thus you can send your message directly to their inbox without interfering with the rules of any platform. But here are a few things you need to take care to maximizing your chances.
6.1. Provide a proper opt-in Incentive
In exchange for their email addresses, you can offer something to the reader in return. Whether it is an ebook or promotional coupons or code, it should be meaningful to them.
6.2. Craft an interesting Autoresponder Sequence
Autoresponder sequence is a series of emails (mostly 5-7 emails) that you send to the reader’s email address once they submit their email to your website. You can create a sequence as shown below.
- Email 1: get readers excited
In this email, share the flow of this sequence, get them excited about the upcoming emails. Share your ICO launch plan in summarized form and ask for queries and offer them the opt-in Incentive.
- Email 2: Keystone Content
In this email share your business details, your point of view, what you stand for, and why people should prepare for the upcoming updates.
- Email 3: Introduce the Offer
In email 3 or 4, you need to come on point, introduce the “offer” you are looking to make, and
Drive them toward the action, you want them to take.
- Email 4: FAQs
After introducing the offer address objections and barriers that surround that offer, the best way to do that is to send an email with all the queries your readers want an answer for and also provide the correct answer for the same.
- Email 5: The Last Push
This email influences them a bit more aggressively towards the action you want them to take. You can do this by introducing elements such as reduction or expiring bonuses.
What will be the best ICO marketing strategy?
An ICO marketing strategy that includes all the above aspects along with a good product, a well-thought-out message, good copy, forum posting, and regular promotion using some other trending marketing methods like banners and memes, will be considered as the best marketing strategy for an ICO.
With this, you will be able to differentiate yourself from other companies trying to cash in on the ICO trend and will be able to raise significant amounts of cash. If you are looking for a reputed and experienced ICO Marketing company, then choosing SAG IPL will be a monumental step. We are one of the most experienced companies in the market. features all the resources and a team that knows the recipe to make an ICO launch successful.
