Some claim that email is no longer relevant, but marketers know that email will not go away. In fact, by 2023, there are expected to be 4.3 billion daily email users. With that number in mind, email marketing is still one of the best marketing practices.
When you have the correct tools and a data-based strategy, email marketing may be one of your most successful marketing tactics. Also, because you are in charge, it may be among your best marketing investments.
What is Email Marketing?
Email marketing employs customized emails to inform potential customers about your goods or services. Additionally, you can use customized email to persuade people on your email list to carry out a certain activity. These activities can be as simple as making a purchase, scheduling a demo, or more personalized, like signing up for a trial or an event.
Email Marketing Best Practices
Producing and optimizing potential emails can be challenging for someone who has never created an email marketing plan from scratch. To help those new to email marketing, here are six practices a professional content writing agency does:
1. Always Personalize
One of the most fundamental email marketing practices is email personalization. Personal connection with your contacts through personalized email content can increase conversion, click-through, and open rates. The simplest personalization is using your customers’ first names in your subject lines or greeting.
But you shouldn’t end there. To strengthen your relationships with your subscribers and boost engagement, combine the power of personalization with automation. You can send yearly emails wishing them a happy birthday or other important dates like a local holiday or celebration. Make sure to include a discount coupon or special promotion with the email.
2. Tidy Up Your Mailing List Regularly
It’s nice to see a large number of email subscribers. However, if most of those subscribers never interact with your content, they are, at best, a waste of resources. That’s why you need to clean your mailing list regularly.
You must first delete any invalid emails or hard bounces. A hard bounce indicates that the server doesn’t have the email address. Second, it’s important to pay attention to soft bounces. Generally, a soft bounce could happen if a recipient’s inbox is temporarily unavailable or full.
Lastly, remember to delete inactive email subscribers. Although there is no clear-cut answer, it’s good to assume they aren’t interested if someone has yet to open your emails in a year.
3. Have Email Branding
One of the main mistakes of people new to email marketing is using the same template for every email. Sending important information and lighthearted promotions via email from the same branded template can be incredibly confusing.
That’s why it’s important to make an effort to assign specific colors, typefaces, and email signatories to each. But always make sure you constantly use your brand voice when emailing because it’s a very personal medium.
4. Do the Five-Second Test
The five-second test is crucial in email marketing. Before sending the email to your subscribers, send it to a friend or a workmate. Can they identify your call to action quickly? If so, congratulations. But if they didn’t even notice it, make the necessary changes.
5. Do Not Use a “No-Reply” Sender Address
Avoid sending emails using a “no-reply@” sender address. Your recipients will think that a bot made the email. Instead, ensure that your automated emails include a first name (such as Cassandra@mycompany.com). Generally, knowing that a human authored your emails increases your customers’ likelihood of opening the emails you sent.
6. Clearly State CTAs
Email marketing aims to persuade subscribers to act. That’s why having a clearly stated CTA is a must. Your subscribers may select an incorrect option if you give them too many. Or, worse, the recipients become disoriented and unsubscribe from your list. Therefore, you must seamlessly incorporate your email design with a direct CTA to avoid inconvenience.
Benefits of Email Marketing
Email marketing is a crucial tool for businesses because of its potency as a marketing tool. Here are some of the advantages of email marketing:
Improve Sales and Increase Leads
You may entice clients to purchase your goods or services by using email marketing to promote your business. Generally, businesses can use email marketing to upsell existing customers and engage inactive customers.
And along the same lines as boosting revenue, email marketing can also help you generate more prospects. In reality, the inbound approach uses email marketing to nurture prospects and boost conversions.
Generate Traffic and Credibility
Email marketing is a fantastic tool for enticing customers to visit your website. You may include links to your website in the body of your email. Also, you may use email marketing to persuade visitors to engage with other content on your website or blog.
Additionally, customers value the content you offer via email. That’s why email marketers who can keep their subscribers interested win big.
Create Stronger Customer Relationships
By consistently sending customers the information they want, email marketing can help to develop long-term relationships with them. Customers will come to respect and trust you if you make their lives better in some way. It can be through offering a good or service, useful advice, or even a “happy birthday” gift coupon.
Email Marketing as an Asset
Nowadays, a marketer can use several cutting-edge techniques to attract leads and increase sales. But email marketing has stood the test of time regarding its effect on your users. The time-tested, trustworthy instrument will guarantee you get the most out of your marketing efforts.
