Building an ICO token and website is one thing, marketing your ICO to bring visitors and get funding is a different thing altogether. Initial Coin Offering (ICO) is one of the easiest and most effective ways to raise funds for a new project in the crypto space. But, how do you persuade investors to buy your token? This is where ICO marketing comes in. In this article, we talk about some of the proven tips to build a strong ICO marketing strategy for your campaign.
ICO Marketing Strategy Guide & Tips
1. Build an impressive ICO website
Having an ICO website that looks attractive is not enough. Your website should be informative, user-friendly, and easy to use. To start with, make sure to use a unique website design that is both attractive and clearly depicts your project theme or idea. Then, add all the relevant information about your project and token on the website, but don’t overdo it. Nobody likes to visit a cluttered website with a mismatched layout. Everything from fonts, colors, content, and design on your website must complement each other. Also, try to make it as easy for users to navigate through the content as possible, by including a proper menu section.
2. Build and attach a project whitepaper
More than half the time, your visitors would want to read the project whitepaper, which is a document describing the project in detail and containing detailed information about the project, goals, development, the token, the team, roadmap, token use case, and more. Make sure to get your project whitepaper prepared by an expert who has good knowledge of the industry and can write the whitepaper considering all the legalities. The content in the whitepaper must be written in an easy-to-understand form and describe all aspects in detail. If you need help, consult with a professional whitepaper development company.
3. Build a strong media presence
Having a media presence is important for new projects. This is the best way to quickly reach a broader audience even when you are new to the crypto space. Partnering up with popular news websites and portals in your niche, through advertising, content publishing, etc. is a sure shot way to get instant buzz for your ICO in the market.
And make sure to add a dedicated section titled “Our Media Presence” on your website, including links to all media websites/portals where you have been published and/or mentioned.
4. Use Social Media to promote your ICO
Social media and online communities are great platforms to promote your ICO. Since millions of people use these social media sites and online forums, it is relatively easy to find and connect with prospects. Moreover, there are dedicated forums for cryptocurrencies, where you can find like-minded people and investors looking for a good project to invest in. At the same time, you can promote your ICO by sharing relevant information about your project, ICO, token, etc., and answering user queries.
5. Direct Advertising
Advertising is a marketing method where you pay a website or owner to send traffic your way. Almost all leading websites, including Google, Facebook, and Twitter provide advertising services on their immensely popular platforms. Basically, they will show your ads on their platform, in exchange for which you have to pay an advertising fee. Different platforms may have different advertising charges and criteria, so you need to look into it before signing up with a platform. Depending on which platform your target users are on, you can choose one or more options.
6. Send cold emails
Sending cold emails is one of the proven ways to build contacts and expand your business network. It starts with building a list of emails of people who would like to know about your project through emails. Then, you can start by sending an introduction email, telling the reader about your project and why or how it can benefit them, etc. Cold emails generally have a success rate of about 20-30%, which is still good given that it doesn’t take much to send a cold email. And gradually, as your email list gets longer and better, you can expect to receive more positive responses.
7. Bounty & Airdrop Programs
Last but not the least, bounty and airdrop programs are another great way to promote your ICO and bring investors. Through a bounty program, you can offer to give free tokens to a number of users in exchange for their contribution in promoting the project and bringing traffic to your ICO website. The process may include a number of activities, such as posting on social media like Twitter and Facebook, community posting, and others. This is also a great way to build trust for a new ICO while allowing users to win some free tokens.
The ICO space has become too overcrowded lately, and unless you are doing something different, your chances of success would be very low. Use these proven ICO marketing tips to build a solid strategy to market your ICO campaign and bring investors that convert. Not sure you can do it? Get in touch with a professional ICO Marketing Agency to get yourself a customized and effective ICO strategy.